Marketing consultants and agencies blather on about unique selling proposition, but don’t get caught up in their hype. It doesn’t always apply. Yeah, it’d be nice to have the corner on the market, but don’t lose sleep over it.
Lose sleep over the following principles, and you’ll find the success you need:
– believing in abundance, enough business for everybody
– helping others and being a decent human
– focusing on your passion, or being passionate about what you are focusing on
– operating in the black
