I went running last Friday, it was cold, -30 C, or -22 F. I’d never run in that cold of weather, I don’t think I’ve really done anything on purpose in that cold of weather.
I didn’t feel uncomfortable though. I kept thinking about two things and their corresponding business application. The first was exposure.
In adverse challenges, it behooves us to limit our exposure to risk. The only thing I exposed while running at -30 was a small band across my eyes.
When times are tough, limit your exposure.
Tomorrow I’ll share the other principle I learned while running at -30.
