I’m not sure if this is right term for it, but I like to use it like I know what I’m talking about.
ROI is “return on investment” and often measured in years. A 5 year ROI would be after investing $100,000, you’d earn $100,000 back.
Reverse ROI is the number of years or months it takes to lease, rent, or subscribe to a service to add up to the cost of buying that product or service outright. The shorter the team period the worse the investment.
I’m going to write a full-on blog about this later.
