When I hear somebody use the phrase “race to the bottom”, it is usually with derision. Do you know who is at the bottom? Startups, solopreneurs, micro-businesses. I live here. Do you know why?
At “the bottom” is where the hardest working business people I know live and breathe entrepreneurship every day. The bottom is blood, sweat, and tears. The bottom is authentic.
So the next time “race to the bottom” crosses your ears or lips, remember that’s MY house.
